Good drivers aren't born, they are made

Get paid to do a Masters with the Centre for Global Eco-Innovation at Lancaster University (The Sunday Times' University of the Year 2018) and Trak Global.

One year enterprise-led funded Masters by Research, Ref. No. 119

  • Get paid £15,000 tax-free
  • Have you tuition fees reduced. Your partner company pays £2,000 towards your fees, meaning UK/EU students pay £2,327, and international students pay £16,390.
  • Be part of the multi award winning Centre for Global Eco-Innovation with a cohort of 50 talented graduates working on exciting business-led R&D.
  • The Centre is based at Lancaster University, so you will gain your Masters from a Top Ten University, recognised as The Sunday Times University of the Year 2018.
  • Finish in a strong position to enter a competitive job market in the UK and overseas.

The Project

Vehicle usage is a major contributor to carbon emissions and therefore global warming. As the market shifts to more environmentally friendly alternatives this will reduce. In the meantime, it is vital that emissions are minimised through a multitude of ways, including changing driver behaviour.

During this project you will have access to sensor information collected from Trak Global’s vehicles, including GPS, accelerometer and gyroscope information as well as their rich contextual data sources.  Using this data, you will seek to understand how well, or not, a user is driving from an environmental perspective.  From this understanding you will develop a feedback system, which will aim to change their behaviour and reduce the environmental impact of their driving.

This project sits within a new and exciting area of interdisciplinary research where psychology meets data science and provides the perfect springboard for further research or a career in industry. The successful candidate would join a growing group of post-graduate and post-doctoral researchers working on related topics.

The successful applicant will have a background in Data Science, Computer Science, Psychology or a related discipline and, ideally, a strong interest in the increasing overlap between these different fields. Applicants should also have experience with relevant analytical tools (e.g, R, Python, Matlab). Finally, all candidates must be have obtained, or be predicted, a minimum 2:1 in their Undergraduate degree.


Enterprise and collaborative partners

This Masters by Research is a collaborative research project between Lancaster University, and will be supervised by Dr. David Ellis, Dr. Mike Hazas and Trak Global. Trak Global is a provider of telematics services to both insurance & fleet companies. With over 355k connected vehicles across the UK, America, Canada, Spain & Germany, they use this information to build and develop bespoke algorithms to identify & manage risk.


Apply Here

Download the application documents for this project

To discuss the position informally or if you have any questions, please contact Dr David Ellis (

Deadline:            Midnight Sunday 12th May 2019

Start:                    October 2019

This project is part funded by the European Regional Development Fund and is subject to confirmation of funding. For further information about the Centre for Global Eco-Innovation, please see our website.